The store was designed by the British architectural firm WATG, with its exterior inspired by the "yurt" with a golden dome, paying tribute to the nomadic tradition of Kazakhstan. The interior was crafted by Wimberly Interiors, blending modern elegance with ethnic elements such as horse totems, velvet, and embroidery.
The art-piece gives the impression of layered feathers on wings of birds. The overall captures phases of movement in the flight of a bird of prey.